AI Insights · Timothy · January 2023
Top 5 Social Apps Performance in New Zealand Q4 2022
Explore the performance of the top 5 social apps in New Zealand during Q4 2022, including trends in downloads, revenue, and active users.
During the fourth quarter of 2022, the top 5 social apps in New Zealand displayed varied performance trends in terms of downloads, revenue, and active users. Here’s an overview based on Sensor Tower data.
TikTok exhibited a consistent increase in weekly revenue, peaking at approximately $69K in mid-December. Downloads saw a significant rise towards the end of the quarter, reaching around 14.5K in the final week. Active users fluctuated slightly, ending the quarter at about 1.2M.
Bigo Live - Live Streaming App had a notable revenue spike in late October, hitting $19K, and saw a moderate increase in downloads towards the end, with a peak of 1.4K in the last week. Active users remained relatively stable, averaging around 20K throughout the quarter.
Grindr - Gay Dating & Chat experienced a revenue peak of approximately $12K in mid-December. Downloads showed a steady increase, peaking at 611 in the last week. Active users maintained a steady number, around 12K throughout the quarter.
Facebook continued to dominate with high active user numbers, peaking at around 3.4M in the final week. Revenue remained stable, averaging about $5.5K weekly. Downloads saw a gradual increase, reaching nearly 12.4K in the last week of December.
Chamet - Live Video Chat saw a revenue increase towards the end of the quarter, peaking at $2.4K in the final week. However, downloads and active users remained low, with downloads peaking at only 28 in mid-October and active users staying around 90.
This data, provided by Sensor Tower, highlights the dynamic landscape of social apps in New Zealand. For more detailed insights, visit Sensor Tower.
